|

BESTEL
HIER:
nl
/ fr
/ eng
|
(download press information - 181kb PDF)
(foto's van de persconferentie en presentatie van het boek)
preface book:
In London and New York, San Francisco and Tokyo, the Style
pages of newspapers and magazines have a new obsession: Belgian
fashion designers...Belgian restaurants...Belgian chocolate...Belgian
beer. I am pleased to say that it started with beer (and would
even like to think I had a hand in rolling the barrel). Now the
very designation Belgian has gained a momentum of
its own.
Do most Belgians realise this? Perhaps not. They are too busy
cooking, eating, or having a beer. It did not bother them unduly
when the rest of the world scarcely had time to say hello.
Remember that movie?: If its Tuesday, it must be Belgium.
Now, it must be Belgium whatever day it is. It is not so much
that Belgium has changed; more that it has belatedly been noticed.
When those fashion designers were at art school, they knew they
were in the country of Magritte, Rubens and Bruegel. The love
of good food and drink? Belgians say they are Burgundian
as though that were yesterday.
People are seldom nationalistically Belgian, perhaps because it
is two nations, plus other odd bits. As a state of mind, though,
Belgium may be more durable than it thinks. A Belgian brewing
company is second biggest in the world - at least until someone
else makes larger acquisitions. Hoegaarden and Leffe are becoming
international names. Chimay already is. A restaurant in Philadelphia
presents a dinner that begins with beer from Achel, and features
every Trappist brewery. Even more remarkably, it presents another
dinner with more than a dozen draught Lambics, mainly from Cantillon.
The best news in this fourth edition is of a wholly new Lambic
brewery, at Drie Fonteinen, in Beersel. Another among several
breweries new to this edition is Paeleman, in Wetteren. I asked
André Paeleman why he had been so determined to brew. Because
I am a Belgian, he responded, unprompted. Once again, there
are born-again breweries in this new edition. Why did Marc Beirens
re-start Duysters, in Diest? Its in my genes,
was his way of looking at it. My contention that Belgian brewers
are the most idiosyncratic was seized by Antoine Bosteels: I
want to be the definitively idiosyncratic Belgian brewer,
he announced over lunch.
A lot of lunching happens in this book, and a lot of beer is consumed.
The book looks smarter than ever, and contains much new material.
It is a guide in its own idiosyncratic way. I hope it helps people
to understand beer. Or Belgians. Or both...
| Naar aanleiding van het overlijden van de auteur schreef Ben Vinken een hommage in Bierpassie Magazine n° 37, download hier. |

Michael Jacksons book Great Beers of Belgium is out in
an extensively re-worked new edition this month. If you were
in Belgium in February, you may have seen him talking about
it on some TV talk shows and news programmes while also trying
to complete his research, in cooperation with Beer Passion magazine.
He visited 30 breweries during that trip. has done much more
than add new breweries and new beers (with tasting notes for
each). He has also re-written whole swathes of the text. Why?
Because the beer scene moves much faster than people realise,
he explains. Im always on the move, too, so it is a constantly
shifting perspective. The book has also been given a largely
new portfolio of photographs and extensively re-designed. This
is the fourth edition. The previous one was four years ago;
the first ten years ago. It is published in English, Flemish,
French and Japanese.

By way of a sample, we are printing the entire foreword, so
that our readers can see what we mean.
Michael Jacksons newest project is an internet beer-of-the-month
club offering exclusively Belgian brews, initially to enthusiasts
in the United States. Subscribers pay $45 a month. They receive
12 cases of beer a year, each from a different brewery. They
also have access to a restricted section on the www.realbeer.com
website, a subscription to the American edition of Beer Passion,
and a copy of Jackson's book The Great Beers of Belgium.
Jackson chooses the beers. They must be brews that he likes,
and they are all products not readily available in the U.S.
The club is also a way of getting beer to the consumer quickly.
The brews do not have to wait to attract the eye of a customer.
They are distributed with the help of a wine club, and go straight
to the door of a pre-determined individual.
Deliveries will begin in July with Hapkin, followed by, among
others. Jan van Gent, Moinette Brune, St. Bernardus Abt, St.
Feuillien Tripel, Bellegems Bruin, Mort Subite Gueuze (unsweetened),
Verhaeghe Echte Kriek and Limburgse Witte. One selection that
has already created excitement is Grottenbier. Brews such as
the Petrus Aged Pale and the Malheur Brut Reserve, will have
been specially created for the club.
There have already been launch events in San Francisco, including
an evening at Toronado, a rock club specialising in Belgian
beers. Jackson was interviewed for an hour on National Public
Radio, and featured in the New York Times.
Belgian brewers supplying the club will join a promotional tour
at the end of September, taking in the Great American Beer Festival,
in Denver, and dates in New York and Washington, D.C.
Info:
001 888 380 BEER or visit www.realbeer.com.
|
|